🔊 Painkiller vs. Vitamin


THRIVING IN CHAOS - BY VICTORIA PREW Painkiller vs. Vitamin: Is Your Product a Must-Have or Nice-to-Have? Read time: 2.5 minutes Happy Monday team 👋 TL;DR: Calm turned meditation from a "vitamin" into a "painkiller" by focusing on sleep. Grew to 7M downloads before spending on marketing. Built a $2B company with just 30 people. 🤝 The Advice: Ever hear the startup phrase “Vitamin vs. Painkiller?” The idea is simple: are you building something that’s nice-to-have (a vitamin) or need-to-have (a...