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VICTORIA PREW

Victoria Prew is an award-winning entrepreneur and CEO who has raised over $10M in venture capital funding (when 2% of VC goes to female founders), scaling tech-first marketplace HURR to become a UK revenue leader.

Jan 20Β β€’Β 3 min read

πŸ”Š Can You Really Have It All? The Four Burner Theory


[thriving in chaos] [victoria prew]

Can You Really Have It All? The Four Burner Theory

Read this on victoriaprew.com​

Read time: 4 minutes

Hey! πŸ‘‹

One question I get asked all the time: can you have it all? My answer? I think yes. I'm hopeful. But there's a catch... you can't have it all at once.

When I first came across the Four Burner Theory a few years ago, my immediate reaction was to search for a way around it. I didn't want to accept that life is filled with trade-offs. But here's what shifted everything for me: you don't have to choose forever. You just have to choose for this season.

That realisation changed how I approach everything. Work. Relationships. Health. Friends. You can have it all across a lifetime, just not in the same week, month, or year.

Below: how I think about work-life balance, which burners to turn on, and why thinking in seasons might be the unlock you've been looking for.

Let's go.


[the system]

The Four Burner Theory:

Here's how it was first explained to me:

Imagine that your life is represented by a stove with four burners on it. Each burner symbolizes one major quadrant of your life.

  1. The first burner represents your family.
  2. The second burner is your friends.
  3. The third burner is your health.
  4. The fourth burner is your work.

The Four Burners Theory says that β€œin order to be successful you have to cut off one of your burners. And in order to be really successful you have to cut off two.”

Essentially, we are forced to choose. Would you rather live a life that is unbalanced, but high-performing in a certain area? Or would you rather live a life that is balanced, but never maximises your potential in a given quadrant? I don't claim to have it figured out, but here are three ways of thinking about this.


[the framework]

Three Ways to Manage Your Burners

First: outsourcing.

We outsource small aspects of our lives all the time. But let's be honest, not every founder has the cash to hire help. Here's what this looks like at different stages:

  • Hire your first admin or VA. Even at Β£15/hour, someone handling your calendar and emails frees up 5-10 hours a week. If you can't afford this yet, use free tools like Calendly for scheduling and create email templates for repetitive responses.
  • Automate the boring stuff. Meal kits, standing orders for household essentials, AI for first drafts. Most of these have free tiers or cost less than your time is worth.
  • Outsource strategically when you can. Childcare and cleaners aren't luxuries when they free you to be fully present. If you're bootstrapped, swap childcare with another founder parent (I've loved watching this happen IRL).

The truth? Outsourcing works best when you have money. If you don't, focus on the next two strategies.

Second: boundaries.

Stop wishing you had more time. Start maximising the time you have. Here's how:

  • Time-box your work burner. Four hours of deep Founder Flow every morning, zero distractions. No emails after 6pm.
  • Batch similar tasks. All investor calls Tuesday afternoon. All 1:1s Thursday morning. Limit context-switching.
  • Set non-negotiables for health. Three workouts per week. Daily 30-minute walk. Treat it like a client meeting.
  • Create friend rituals. Monthly dinner with your core group. Make it recurring so it doesn't slip.

Third: seasons.

This is the one I lean towards most. What if, instead of searching for perfect work-life balance at all times, you divided your life into seasons?

Here's how:

  • Define your current season. Fundraising? Product launch? New parent? Name it. Own it. Accept what gets dialled down.
  • Set a time limit. "For the next six months, work and health are my focus." Temporary makes it easier.
  • Communicate your season. Tell your partner, co-founder, team what you're optimising for. Transparency prevents resentment.

[the lesson]

What Season Are You In Right Now?

Here's where this gets really interesting for founders and leaders. Which burners you choose to turn on and off often end up impacting what your team chooses to turn on and off.

If you have a culture where the leader is cranking the work burner full blast and their health burner is very low, you end up with employees who feel guilty about not doing the same. But if you have a leader who's balanced, who leaves at 4pm to see their kid's football match, then the family burner for the employees gets cranked up as well. We imitate the burners that those with authority turn on and off.

So here's my question for you: which burners are on right now? And more importantly: is that intentional, or did it just happen?

Name your season and own the trade offs!


PS: I'm Taking On Select 1-1 Advisory πŸ”₯

I'm opening up 1-1 advisory for a small number of founders. We'll build the systems that let you scale without sacrificing your health, your relationships, or your sanity.

Two-minute application. Serious founders only.


See you next Monday!

Victoria


Victoria Prew is an award-winning entrepreneur and CEO who has raised over $10M in venture capital funding (when 2% of VC goes to female founders), scaling tech-first marketplace HURR to become a UK revenue leader.


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